The goal was to create a poster series to inform adults in Michigan and surrounding states that there is a Tulip Festival in Holland, MI. The mission is to persuade non-locals to attend this event by advertising the unique European culture and atmosphere. The unique selling point of Tulip Time is the European flair and millions of tulips throughout the town. The target audience is adults 18-64 who live outside of Holland, MI and surrounding states.
Process available here.