DETROIT PUBLIC LIBRARY 

The goal was to rebrand the Detroit Public Library as a fun and educational space for the public. The brands mission is to shine light on the products and services provided by the library. Detroit Public Library promises to show the public that the library is more than just books. The target audience is the Detroit public. The voice of this brand is cheerful, positive, welcoming, and casual. 

Process available here.

haleylauren@me.com